Tuesday, 17 March 2015

Shapes: Armani, Zara, Santoni & Longchamp, Milan Italy

In Milan we can not escape these big bold block interior shapes interpreted through shop windows at the moment…a nod towards the ever popular Memphis trend for SS15. Armani and Zara working a strong minimalist look with illuminated forms whilst colour being the focus at Longchamp and Santoni.

Armani, Milan: Memphis Shapes
Santoni, Milan: Shapes & Colour, Memphis 
Longchamp, Milan: Coloured Shapes and Frames
Zara, Milan: Memphis Trend

Wednesday, 11 March 2015

Game On: Berluti, Hogan & Moncler, Milan, Italy

Sports and games feature highly through themed visual merchandising concepts this spring. On the streets of Milan there's a playful fitness trend racing through these amazing luxurious brands, each different individual approach holds the creative signature of each brand effortlessly.

Berluti: Sports Heritage Window, Milan, Italy 
Berluti, Sports Heritage Window, Milan, Italy
Moncler: Boxing Games Window, Milan, Italy
Hogan: 80's Digital Sports Games, Milan, Italy

Monday, 9 February 2015

Mini Mannequins: Harrods & Burberry, London

The mini micro trend has arrived in visual merchandising it's all about delivering brands in smaller packages...keeping the integrity, creativity and uniqueness that is true to some independent fashion stores. The larger global brands are heading towards local customization and bite sized brand delivery. Presenting an specifically edited collection within a different retail format as compared to the bigger global format. Mini mannequins have made an appearance in both Harrods and Burberry this week, playing with the extremes of proportion and scale...

Harrods, London: Happy New You scheme
Harrods, London: Happy New You scheme

Burberry, London: Mini Wooden Figures 

Burberry, London: Mini Wooden Figures 

Monday, 2 February 2015

Reflective Statements: Hugo Boss, Ermenegildo Zegna, Louis Vuitton & Rag & Bone, London

In London there is a big visual merchandising trend right now for reflective display schemes and symmetrical balance. Captured here perfectly by Ermenegildo Zegna and Louis Vuitton; its all about the shiny shapes, sharp focal points, and visual harmony. Hugo Boss has created a strong graphic based window schemes with dual mannequins, Rag & Bone have achieved a very cool statement scheme through styling of double product.

Ermenegildo Zegna, Sloane Street, London: Symmetrical Statement
Rag & Bone, Sloane Street, London: Symmetrical Statement
Hugo Boss, Sloane Square, London: Symmetrical Statement
Louis Vuitton, Bond Street, London: Reflective Back Drop

Monday, 12 January 2015

Guy Bourdin - Image Maker: Somerset House, London

Somerset House plays host to another prolific fashion photographers work this year; Guy Bourdin, Image Maker. This wonderfully curated exhibition features iconic images from the 70's as Bourdin magically creates provocative imagery documenting a 'story within a story' and explores key British landmarks as a setting for his fashion advertisement shots. The role of the mannequin is touched on throughout his work; taking on a lifeless representation of women and a narrative which is left for the viewer to build. An absolute must see! 

Wednesday, 24 December 2014

Top 10 Christmas Windows: London, 2014

Harvey Nichols, Knightsbridge, London: Enchanted Forest

Karl Lagerfeld, Regent Street, London: Monsterchoupette
Gucci, Sloane Street, London: Motion
Selfridges, Oxford Street, London: Christmas Tales 
Acne Studios, Dover Street, London: Collage
Fenwick, Bond Street, London: Traditional
Prada, Sloane Street, London: Stormy Sky 
Stella McCartney, Bruton Street, London: Fun
Tiffany, Sloane Square, London: Romance
Dolce & Gabbana, Bond Street, London: Heraldry