Monday, 23 November 2015

Black: Hugo Boss, Hackett, Tom Ford, Club Monaco & Jigsaw, London

These shades of noir have been creatively interpreted in many different visual merchandising concepts on the streets of London town right now. From black glitter fashion fun at Jigsaw, warm winter textures at Club Monaco, to the sleek, sharp black tie parties over at Hackett, Hugo Boss and Tom Ford. It's Christmas party time!

Jigsaw, Kings Road, London
Hugo Boss, Sloane Sqaure, London
Club Monaco, Sloane Square, London 
Hackett, Sloane Street, London
Tom Ford, Sloane Street, London 

Tuesday, 27 October 2015

Chanel: Mademoiselle Prive Exhibition, Saatchi Gallery, London

It's wonderful to see so many luxury fashion houses crossing over into the realm of gallery art spaces, curating the beautifully designed products and storytelling their brands' heritage. Chanel's recent exhibition at Saatchi Gallery London; Mademoiselle Prive is no exception, the luxury brand has focused in on its feminine tailoring and dressmaking roots, symbolic fabrics, materials and textiles which are synonymous with the signature of this iconic designer brand. The main highlight was the sensory experience room lifted with the essence of Chanel No.5.

Chanel: Mademoiselle Prive: Sensory Room
Chanel: Mademoiselle Prive: 3D Sculptures from materials 
Chanel: Mademoiselle Prive: Storytelling
Chanel: Mademoiselle Prive: Bespoke painted screens

Thursday, 22 October 2015

Louis Vuitton: Series 3 Exhibition, London

Ghesquière certainly put on a show over at the Series 3 Louis Vuitton Exhibition in London earlier this month. There was a plethora of digital platforms beautifully highlighting the newly designed graphic logo, exclusive craftsmanship and luxury branded product. Archives from private collections were exquisitely curated with a nod to the brands history and heritage. 


Monday, 28 September 2015

Decorex: Abraham Moon & Sons, Phillip Jefferies, & Bethan Gray, London 2015

Decorex being one of the best inspirational interior shows in London this autumn; flaunts interiors experts such as Abraham Moon & Sons, Bethan Gray, Materials Lab and Phillip Jefferies. What a fabulous show! Interior design trends in wallpaper prints, surfaces and materials all cross over into the world of visual merchandising and retail design…and here are some of my favorites to share with you.

Sunday, 27 September 2015

Framed: Z Zegna, Mulberry, Jaeger & Armani, London

The use of 'framing' in visual merchandising can be seen prominently this Autumn throughout our London high streets. Some creative interpretations include Z Zegna with hexagon illuminated shapes, Mulberry's use of frame scaffolding for Georgia May Jagger Collection launch windows, Jaeger's tilted wardrobe frames and Armani's squared illuminated frames.

Z Zegna, Bond Street, London; Illuminated Hexagon Frames
Mulberry, Bond Street, London; Georgia May Jagger Collection Windows
Armani, Bond Street, London: Illuminated Square, Frames
Jaeger, Regent Street, London: Tilted Wardrobed Frames

Tuesday, 22 September 2015

RIBA Regent Street Windows 2015: L'Occitane, Levis & Penhaligon's, London

RIBA once again has creatively taken over Regent Street, London Flagship stores. Penhaligon's collaboration with Space Group Architects has created 'Blasted A Delusional Illusion'. Inspired by the aromas of a Turkish baths, in 1870 William Penhaligon ‘bottled’ his first scent. Space Group Architects has reversed this process to interpret two new fragrances to create immersive, multi-sensory spaces. The installation is an abstracted illusion of the aromas, and the environments that inspired their invention. Over the road at Levis; AMD has created an immersive environment for the flagship London Levis store by extending the window display deep into the shop. This installation is inspired by a flock of birds in flight and takes visitors on a journey through the store using interpretations of jeans, sculpted and suspended from above. My personal favourite windows collaboration has to be between Coppin Docray Architects and L'Occitane En Provence. Framing the new skincare product from the Immortelle collection, the installation abstracts this unique environment, using the kaleidoscope as a metaphor.
L'Occitane De Provence & Coppin Docray Architects, Regent Street, London 
L'Occitane De Provence & Coppin Docray Architects, Regent Street, London 
Penhaligon's & Space Group Architects, Regent Street, London 
Penhaligon's & Space Group Architects, Regent Street, London 
Levis & AMD Interior Architecture, Regent Street, London 

Tuesday, 15 September 2015

London College of Fashion X Warehouse: London Fashion Week Windows AW/15

This window was inspired by Giant’s Causeway, Ireland’s natural wonder, and features a mixture of materials including copper, plywood and insulating felts. The conceptual design was chosen as the winner by the Visual Merchandising team who felt the window perfectly encapsulated the trends of the brand’s AW15 collection. LCF BA Visual Merchandising & Branding degree student Emma Fearn joined Warehouse’s Visual Merchandising team in head office to bring her winning entry to life. Emma also received mentoring from the team throughout her final year and had the opportunity to work across a range of Warehouse projects during her time here. The winning design features in Warehouse’s Argyll Street window throughout London Fashion Week, 14th September – 25th September and will be documented as part of the BBC’s Oxford Street Revealed program. Well done Emma! 

Thursday, 9 July 2015

Wimbledon Windows: Pet Pavillion, Gardinia, Sweaty Betty & Jigsaw, London

The Wimbledon tennis championships are now in full swing and the atmosphere is buzzing up in the village. All kinds of local shops have engaged in the annual Wimbledon Village windows competition; from estate agents and restaurants to pet shops. Pet Pavillion created 'Everyone Loves the Underdogs' window and this is by far our favourite window, Jigsaw have used binoculars and speech bubbles, and Gardinia the local florist has sculpted the star player names in their window…who will win the finals?

Gardinia Florist; Wimbledon Village, London
Pet Pavillion: Wimbledon Village, London
Sweaty Betty: Wimbledon Village, London
Jigsaw: Wimbledon Village, London