Monday, 9 February 2015

Mini Mannequins: Harrods & Burberry, London

The mini micro trend has arrived in visual merchandising it's all about delivering brands in smaller packages...keeping the integrity, creativity and uniqueness that is true to some independent fashion stores. The larger global brands are heading towards local customization and bite sized brand delivery. Presenting an specifically edited collection within a different retail format as compared to the bigger global format. Mini mannequins have made an appearance in both Harrods and Burberry this week, playing with the extremes of proportion and scale...

Harrods, London: Happy New You scheme
Harrods, London: Happy New You scheme

Burberry, London: Mini Wooden Figures 

Burberry, London: Mini Wooden Figures 

Monday, 2 February 2015

Reflective Statements: Hugo Boss, Ermenegildo Zegna, Louis Vuitton & Rag & Bone, London

In London there is a big visual merchandising trend right now for reflective display schemes and symmetrical balance. Captured here perfectly by Ermenegildo Zegna and Louis Vuitton; its all about the shiny shapes, sharp focal points, and visual harmony. Hugo Boss has created a strong graphic based window schemes with dual mannequins, Rag & Bone have achieved a very cool statement scheme through styling of double product.

Ermenegildo Zegna, Sloane Street, London: Symmetrical Statement
Rag & Bone, Sloane Street, London: Symmetrical Statement
Hugo Boss, Sloane Square, London: Symmetrical Statement
Louis Vuitton, Bond Street, London: Reflective Back Drop

Monday, 12 January 2015

Guy Bourdin - Image Maker: Somerset House, London

Somerset House plays host to another prolific fashion photographers work this year; Guy Bourdin, Image Maker. This wonderfully curated exhibition features iconic images from the 70's as Bourdin magically creates provocative imagery documenting a 'story within a story' and explores key British landmarks as a setting for his fashion advertisement shots. The role of the mannequin is touched on throughout his work; taking on a lifeless representation of women and a narrative which is left for the viewer to build. An absolute must see! 

Wednesday, 24 December 2014

Top 10 Christmas Windows: London, 2014

Harvey Nichols, Knightsbridge, London: Enchanted Forest

Karl Lagerfeld, Regent Street, London: Monsterchoupette
Gucci, Sloane Street, London: Motion
Selfridges, Oxford Street, London: Christmas Tales 
Acne Studios, Dover Street, London: Collage
Fenwick, Bond Street, London: Traditional
Prada, Sloane Street, London: Stormy Sky 
Stella McCartney, Bruton Street, London: Fun
Tiffany, Sloane Square, London: Romance
Dolce & Gabbana, Bond Street, London: Heraldry

Friday, 19 December 2014

Top 10 Christmas Windows: New York, 2014

1. Bergdorf Goodman, 5th Ave, NYC: Artisans

2. Barneys, Madison Ave, NYC: Live Entertainment 
3. Valentino, 5th Ave, NYC: Global Peace
4. Reed Krakoff, NYC: Street Cool 
5. Hermes, NYC: Craftsmanship
8. Lavin, NYC: Colour
7. Armani, 5th Ave, NYC: Illumination
8. Theory, Meatpacking, NYC: Minimalism
9. Lord & Taylor, 5th Ave, NYC: Storytelling
10. Macys, Herald Square, NYC: Digital Interactivity

Tuesday, 18 November 2014

Warehouse: Tales of the City, SS15 Press Show, London

Tucked away from the bustling Christmas shopping streets of London, Warehouse dazzled us with their beautifully curated Spring Summer 15 collection. This brand took us on exhilarating shopping journey through a new visual merchandising 'immersive retail' experience. Using movement, light, sound and technology; the product presentation looked effortlessly cool. Heightened with their signature of youthfulness conveyed though the excellent use of studio photography...we felt like we were on the set of the fashion shoot itself! A wonderful showcase of Tales of the City.